We are entering the age of the conscious consumer, in a world where Greta Thunberg holds court.
Consumers are increasingly demanding that corporations address the significant issues of our times, and companies who do get a big reputation bump among customers.
There is no doubt that no matter how much purpose executives inject into their organizations, profit-seeking will remain the primary driver of C-suite decision making.
Yet there are now plenty of financial and ethical reasons for leaders to strike a balance between profit and purpose.
Is the road to altruistic enterprise a return to businesses’ DNA, to what they should never have ceased to be, a means to build prosperous and harmonious societies?